Gift baskets are considered to be one of the most popular modes of gifting in western cultures and in recent times the manufacturing of gift baskets as gift items has given rise to a separate industry. Today there are innumerable manufacturers of gift items in the market and as a result increased competition has also ensured better quality production. In case of prominent corporate houses which function efficiently worldwide, presenting gift baskets have emerged as a popular practice. There are various reasons that can be attributed to this. It is well known that for corporate firms who work with multitudes of clients worldwide, it is extremely necessary to maintain healthy and pleasant relationship with their clients as not only it would benefit their current incomes and turn them into profits but at the same time it would increase their goodwill and therefore facilitate the overall growth of the company. In many cases it is found that in order to present foreign clients with gift baskets, the companies usually fill up the contents of the gift basket with indigenous items that are native to the organization. These corporate gift baskets usually beverages like coffee and tea along with cookies, biscotti and chocolate graham. However, it is not only chocolates but also pastries, munch bars, cheese sticks, wine biscuits that are included in the gift baskets but also various other confectionary items. In most of the countries having western culture, gifting of wines is a prominent and prevalent practice. One of the reasons why wine is considered ideal for such purposes is that there is a certain amount of sophistication and elegance that is associated with wines and therefore in corporate gift baskets wines are one of the most ideal components. Most of the organizations choose some of the best and superior quality wines to be included within the gift basket as while inferior qualities are less expensive and also easily available, they are more likely to leave behind an unfavorable impression on the client. Chocolate wafers and dipping pretzels are also popular in corporate gift baskets.
It has also been noted that kosher products are also very much in demand to be used as items in corporate gift baskets and they are often accompanied by delicious butter cookies and an assortment of some of the most famous chocolate brands. Candies, jelly beans, toffee almonds, smoked salmon and caviar are some of the other items that a corporate gift basket comprises of.